February 18th, 2010 by admin

With the smartphone boom in full swing in the UK the the British Broadcasting Corporation (BBC) has said it will launch new sports and news applications to satisfy mobile phone user and football fan demand. From as soon as April this year the BBC will start to offer Live Sport free video-on-demand applications.

The BBC’s new service will mean that football fans will be able to watch every England game live on their smartphone, as well as clips of every goal scored in this summer’s tournament in South Africa.

“It’s been 12 years since the launch of BBC Online, but as media converges and technology accelerates, licence fee payers are increasingly using sophisticated handheld devices to access information,” The Telegraph quoted Erik Huggers, BBC’s director of future technology, as saying.

“They tell us that they want to access the digital services that they have paid for at a time and place that suits them,” he added.

He added the BBC is “catching up” with its audience and the new technology will offer “greater public value” to licence fee payers.